Meet the organization behind Visit Troll Peninsula

Fjallabyggð Tourism Cluster

Building a stronger tourism destination together. Fjallabyggð Tourism Cluster is the destination management and marketing organisation behind Visit Troll Peninsula, working to promote sustainable tourism, strengthen local businesses, and showcase the unique experiences of Fjallabyggð.

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Ferðaklasi Fjallabyggðar

Working together for a stronger destination

Visit Troll Peninsula is the official destination website created to help visitors discover the landscapes, communities, experiences and people of Fjallabyggð,

the northern most area of Troll Peninsula, north Iceland.

Behind the website is Ferðaklasi Fjallabyggðar, a local tourism cluster bringing together tourism businesses, the municipality, local stakeholders and others who share an interest in developing tourism in the region.

We believe Fjallabyggð is stronger as a destination when we work together. Our role is to connect people, businesses and ideas, strengthen cooperation and help build a destination that is welcoming to visitors while remaining a great place to live, work and do business.

The Fjallabyggðar tourism cluster consists of a board, and a small team working on the operation, but we wouldn’t be anything without our members.

Woman overlooking the sea in Fjallabyggð

Couple picnicking by a lake in Fjallabyggð area.

The heart of our work

Our mission

Our mission is to strengthen tourism in Fjallabyggð and promote the area as a diverse, inspiring, and welcoming destination throughout the year.

Scenic mountain landscape in Fjallabyggð

Marketing & Promotion

We are developing Visit Troll Peninsula as a destination platform for visitors, travel professionals, and media.

We bring the destination together in one place, while visitors book directly with the businesses providing the experience.

Through our website, photography, promotional material, and future marketing activities, we aim to communicate what makes Fjallabyggð distinctive.

Destination Development

Our work focuses on practical projects that strengthen Fjallabyggð as a tourism destination.

Our goal is to help create a destination where visitors are inspired to stay longer, explore further, and discover the many experiences, communities, and landscapes in Fjallabyggð.

Tourism does not stop at municipal or regional boundaries.

We are building relationships with regional and national tourism organizations, travel trade partners, media, airlines, tour operators, and other organizations that can help bring more attention and opportunities to Fjallabyggð.

Building Partnerships

We are developing shared resources that can support both destination marketing and our members.

These include photography and media resources, tourism information, contacts, promotional materials, and digital tools.

Creating shared Resources

A strong destination is built on strong local businesses and meaningful connections.

Through our membership, we create opportunities for tourism businesses and other stakeholders to connect, share information, collaborate, and take part in projects that benefit the wider destination.

Supporting local businesses

Building a Shared Brand

A destination is more than a logo or a slogan. It's the people, places, stories, and experiences that make it what it is.

We are working towards a shared identity that reflects the real character of Fjallabyggð and the Troll Peninsula.

This process will involve local businesses, residents and other stakeholders so that the destination identity is created together.

What we do

Our Members

Being part of our Tourism Cluster

Memberships

Ferðaklasi Fjallabyggðar brings together local businesses, tourism operators, organizations, and individuals who want to contribute to the development of tourism across Fjallabyggð.

Membership is an opportunity to join a shared network, connect with others, share knowledge, participate in destination development, and help shape the future of tourism in our municipality.

Our members are an important part of Ferðaklasi Fjallabyggðar; their knowledge, experience, and stories help us create a more authentic and useful destination for visitors, while strengthening cooperation within the local community.

Handful of fresh blueberries in Fjallabyggð

Silver and Gold Memberships are open to tourism businesses, other local businesses, and organizations in Fjallabyggð. Individuals who like to support the cluster’s purposes and contribute to tourism development in the region can become a Community Member and get access to the Troll peninsula benefit card - giving you access to exclusive discounts from our silver and gold members.

Membership fees are paid annually and support the work of Ferðaklasi Fjallabyggðar. Different membership options are available for businesses and community members.

Silver Membership - from 25.000 isk

Gold membership - from 200.000 isk

Community members - 7.000 isk

All silver and gold members need to create an account on our website and complete any missing account information. Name of company, kennitala, contact person, email, phone number, address, website, and social media handles.

Upload at least 3 good photos related to the company. (If you are a tour operator, please upload one photo per activity)

Add a short description of your company in Icelandic and English.

All members need to be residing or registered in Fjallabyggd.

Get involved, stay connected and make use of the resources available to you. Follow cluster updates, connect with other members, use our shared media and marketing resources, attend events and take part in projects and opportunities.